Our Story
| CHIC UTILITY | is a versatile and dual brand created by Diana Flore, a style designer from Cluj-Napoca. The brand is known for its ability to combine the useful with the pleasant, offering high-quality design in two distinct directions: chic and useful.
The concept behind Chic Utility is reflected not only in the brand’s name but also in its collections. Each collection features chic and functional clothing and accessories designed for two target audiences. The first audience is mature individuals who appreciate timeless and elegant design, while the second audience is drawn to current trends and cool, fresh elements.
Our Mission
Chic Utility aims to provide a playful and unique design by harmonizing two creative directions. The “Chic” aspect represents timeless and classy elements, catering to those who prefer a sophisticated and refined style. On the other hand, the “Utility” aspect represents the experimental line that combines sports and underground styles with elegant ones. This experimental approach allows CU to cater to individuals who seek a fusion of different styles, creating a distinctive and eclectic look.
Chic Utility by Flore Diana
Flore Diana is a style designer with a unique vision centered on elegance and functionality—true to the very name, Chic Utility. From stylish wardrobe pieces to personalized styling sessions, Flore’s approach is both authentic and tailored to each individual client. Whether you’re looking for a fresh look, a wardrobe revamp, or expert styling for a special event, Chic Utility offers services designed to help you discover and refine your personal style.
The Story Behind Chic Utility
As the founder of Chic Utility, Flore Diana draws on years of experience in both fashion design and personal styling, crafting a space that merges creativity with purpose.
The Chic Utility brand began as a line of chic, functional clothing created to offer both style and utility in every piece. Over time, this concept evolved into a complete styling experience—where fashion and function are seamlessly blended to meet the real, everyday needs of each client.
Now, Chic Utility is both a brand and a service platform, with the shared goal of elevating personal style with sophistication and practicality.
Chic Utility Styling Services
Chic Utility’s range of styling services reflects the philosophy of the brand—providing personalized, versatile options that resonate with each client’s identity and lifestyle. Each service is designed to bring an individual’s style to life, offering expert guidance across a range of needs, including:
- Event Styling – Perfecting your look for any special occasion
- Event & Design Styling – Crafting a style that aligns with the theme and essence of your event
- Wardrobe Detox – Streamlining your closet and removing items that no longer represent your style
- Personal Shopping – Guided shopping sessions tailored to your unique preferences and needs
- Personal Styling – Custom styling sessions for any occasion, big or small
- Style Essence and Direction – Curating a style that resonates with your true essence
- Digital Styling – Styling consultations offered remotely, accessible from anywhere
In addition, Chic Utility offers personalized style consultations to help each client discover an aesthetic that reflects their true self, as well as wardrobe updates for a refreshed and practical closet. Every service is delivered with the same philosophy behind the Chic Utility brand, ensuring that each piece and every styling session merges chic refinement with functional elegance.
Explore what it means to experience authentic, personalized styling with Chic Utility by Flore Diana—a brand designed for those who seek chic, useful, and memorable style solutions.
