Before the age of the hashtag #, the woman was just a fashion witness. We watched magazines, runways, shop windows, and we were very pleased with the fact that we could choose the things we liked. Others made fashion for us, others decided, more or less, what we were supposed to like.
Today, on the other hand, things are totally different. A simple picture or a cool outfit can make you trendsetter overnight. People who have never imagined that they will get somewhere in the fashion industry (strict and restrictive to newcomers) inspire hundreds of thousands of women every day and dictate trends.
The DIGITAL INSTIGATOR collection is a tribute to women who change the rules of the game, women who not only wear clothes, but give them life and personality. Digital media & social media have created a new channel of communication, a channel that DIGITAL INSTIGATOR women use to change the status quo.
The collection consists of 3 segments designed to satisfy women’s desire to show chic but without sacrificing their freedom of movement and comfort. The first segment, inspired by the Studio 54 era, features matching pieces for any evening outfit. The second one is dedicated to active life and contains outerwear but does not lose its chic look, and the last segment is a fresh air for all women who are tired of their ski suits. The combination of quirky synthetic silk, quilted and creases are perfect for apres-ski parties, both in terms of utility and aesthetics.
One of the inspirational sources of the collection is the flamboyant personality and creativity of my collaborator and friend Emil Costrut. Then, the breath of the collection is given by the woman’s need to stand out even when it is in the most ordinary moments and hypostases.